Third-party cookie deprecation and iOS changes have slashed audience tracking by 40%, leaving many ad campaigns underperforming. Meta and Google ads rely on a strong data feedback loop to train algorithms and reach the right audiences. Without quality data, even the most creative and compelling ads can fall short.

Join Yiqi, Founder & CEO of Aimerce, for an insightful session exploring the critical role of quality data in ad success. Yiqi will break down what "quality data" truly means, why it's essential for high-performing campaigns, and how to overcome data tracking challenges in today's cookieless world.

Here's what you'll learn in this free training:

• Why changes to tracking technology are impacting your ad performance

• How to identify and leverage first-party data to improve Meta ads

• Practical strategies to build stronger data feedback loops for better campaign results

• Insights on staying competitive in an era of reduced third-party tracking

About Yiqi:

Yiqi is the founder of Aimerce, a first-party data intelligence app for Shopify brands, designed to address today's data tracking challenges. Before launching Aimerce, she spent a decade as an engineering lead at Meta and Reddit, where she helped create Instagram Stories and Direct Messaging.

Take control of your ad performance and learn how to turn data into a competitive advantage.

Date: February 27, 2025

Time: 12:00 PM – 1:00 PM (Eastern)

Location: Online, Zoom link will be shared upon registration!